The Way Technology Can Fix the Rift and Rivalry.
A business can severely suffer if the marketing and sales departments don’t get on. It is common for promotion and sales divisions to have differences when doing business. Over fifty percent of marketers are unhappy with the level of communication between groups and over half of the sales force are equally not satisfied with all the support from the marketing group. The company can terribly suffer if the teams don’t get along. There are numerous office-based actions that may be employed to suppress this. Technology must be deliberated upon.
Communicate and Join forces better.
Ineffective communication and lack of collaboration contributes to confusion between the two teams. When the teams do not speak to each other working together becomes a problem. It may be as straightforward as Slack station, it may be more structured in form of daily meetings every morning in order to keep track of what is happening in the business. The two teams will need to cooperate with each other better since both depend on each other. Marketing teams have all the content that sales team need to close leads. On the other hand, sales team have all the valuable insight into customer issues. If they work together on creating content, they have the ability to create helpful resources for clients. Using collaborative project management software packages may be helpful.
Have an agreed SLA.
An agency level Agreement is a good enough place to begin because both marketing and sales will need to be conscious of where they stand and what the other expects. It requires to be clearly outlined, reviewed, traced and measured. Your staff should outline everything from buyer behaviors and lead definitions to finish aims and hand-offs.
Build a consistent Buyer journey.
Customers definitely expect a smooth experience from the second they begin searching for a purchase to the time it’s finished. Many companies end up struggling with a huge bump in the road as the customers are moved from marketing domains to sales. Sales and marketing need to work together all through the journey checking content with each other and keeping in mind that emails will make sense as the hand off is completed.
Use technology to create a single source of truth.
Sometimes rifts Aren’t Only brought on by egos but from the current business process and technology. You need a single source of truth between the departments to avoid needless misunderstandings. This is the area where integration platforms come in. Attempting celigo-the intelligent cloud integration system as service will enable you to attract Together separate programs, ensuring that you up to date information. You could make the transition from lead to customer as smooth as possible and in the end much quicker than when you are connected to using two programs.