Wednesday, March 21


Having a website puts your business out there for all the world to see, but any savvy business owner knows that the best customers are going to come from your own city. As expansive as the Internet is, there’s been a marked increase in the use of local search, and even big search engines are branching out into local guides.


Integrate your local offline efforts with your digital marketing help draw in the people around you. Here are eight tips to start you on your way with local marketing.


1) Optimize for local SEO.


Recent studies have shown that people are turning to the Internet rather than the phone book when they need to find something local. Optimize your site by having a page that has a map and driving directions, as well as a physical address. This way, you’ll make it easy for the people doing local search to find you.


2) Promote in-store events via email


Don’t just leave the promotion of your in-store events to fliers and newspaper ads. If you’ve been collecting customers’ email addresses on your site, such as in a newsletter sign-up, send them an email detailing the upcoming event. You’re guaranteed that your promotional efforts will at least hit those people on the mailing list. Plus, you’re practically inviting them to step off the Web and become in-person customers.


3) Printable coupons on website


Give the people who visit your website a good excuse to come into your store. What better way to do that than offer them a coupon that gives them a discount on the very product that they’re searching for? Printable coupons that are redeemable in-store will encourage site visitors to make an offline visit.


4) Link exchange with other local businesses


If you know of other local businesses that you trust and respect for their work, why not do a link exchange with them? Both of you get an extra link for the search engines, and your customers get a recommended local resource for whatever they may need. It’s best to partner up with businesses that are in a similar industry as you. For example, if you’re a bakery that specializes in wedding cakes, link to local florists and formal wear shops.