Wednesday, July 26

Tag: marketing


Having a website puts your business out there for all the world to see, but any savvy business owner knows that the best customers are going to come from your own city. As expansive as the Internet is, there's been a marked increase in the use of local search, and even big search engines are branching out into local guides.   Integrate your local offline efforts with your digital marketing help draw in the people around you. Here are eight tips to start you on your way with local marketing.   1) Optimize for local SEO.   Recent studies have shown that people are turning to the Internet rather than the phone book when they need to find something local. Optimize your site by having a page that has a map and driving directions, as well as a physical address. T...